Case Study : Adilah Product Company / Nurul Ashyikin Ramli

• Main Author: Ramli, Nurul Ashyikin
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Planning. Business planning. Strategic planning; Family-owned business enterprises; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/38651/1/38651.pdf; http://ir.uitm.edu.my/id/eprint/38651/

Adilah Products is a local company founded by Sayed Mashor Bin Sayed Ahmad on 28 November 1988. It is a family-owned business based in Pasir Hor, Kota Bharu, Kelantan. The name of the company was named after his first daughter. It has 18 workers employed in the production and distribution process. Using the company’s motto which is ‘introducing a halal food industry with good quality and amazing taste’, they had producing a variety of products including soy sauce, chilli sauce, tomato sauce and many more. The company sold its goods to the entire supermarket, hypermarket, minimarket and much of the region in Kelantan