The role of social media on the performance of micro, small and medium enterprises (MSMES) in Palembang City / Yulizar Kasih and Idham Cholid

• Main Authors: -, Yulizar Kasih, -, Idham Cholid
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Small business. Medium-sized business; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/38648/1/38648.pdf; http://ir.uitm.edu.my/id/eprint/38648/

MSMEs have a strategic position and have an important role in the economy of a country, but now days the challenges of the development of information technology, especially related to utilize social media in marketing. This research aims to analyze how the use of social media and the benefits for th...