Fundamental of Entrepreneurship ENT300 Champurrado/ Alya Batrisyia Qurra'tu' Ain Mohamad Rahini... [et al.]

• Main Authors: Mohamad Rahini, Alya Batrisyia Qurra'tu' Ain, Nazamuddin, Fatin Aimie Nazhifah, Jasnie, Athirah Syahira, Empeni, Allabar Furutan
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Risk and uncertainty; Food industry and trade. Halal food industry. Certification; Business ethics; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/38612/1/38612.pdf; http://ir.uitm.edu.my/id/eprint/38612/

This business is based on partnership where it consists of four members who hold theimportant position in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. Champurrado is located at Container City Miri, Sarawak. The location of the bakery is strategic as it located in the middle of the city where it surrounded by shopping malls, restaurant, mosque, church and residential area. Other than that, location is the most important factor as it helps contributes to the business and it helps to generate the profit of the business and reaches the target of the business The marri business activity is selling cake pop. Cake pop is a small round piece of cake coat with chocolate and put it at the top of the stick as it resembles a lollipop. The reason we sell cake pop is to introduce the uniqueness of dessert in terms of its shape. We have set our target customers who are kids and youngsters resident of Miri, along with senior citizens because our cake pop is not as sweet as expected. We choose this business because food industry usually has high charmer of success and expand in the future. Lastly, our business vision is living proof of high quality standard of cake pop and will be customer's favorite from all district in Malaysia. We will expect that our business will become more successful in the near future because with the new innovation of the cake pop, the demand of our product will rise not only during festive season but it might be the new snacks. This will give us advantages to make our product more profitable.