Measuring intention to use ip-belt among pregnant mothers using tam model: technology-based innovation in road safety / Wan Mohd Farid Wan Zakaria ...[et al.]

• Main Authors: Wan Zakaria, Wan Mohd Farid, Musa, Mohd Hafizan, Ong, Mohd Hanafi Azman, Burhanuddin, Muhammad Addin, Haris, Sharazad
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Technological innovations
• Online Access: http://ir.uitm.edu.my/id/eprint/38313/1/38313.pdf; http://ir.uitm.edu.my/id/eprint/38313/

This study presents the behavioral intention to use an innovation of a safety belt specially developed for pregnant mothers, named IP-Belt. This newly developed innovation aims to enhance the safety of these pregnant mothers when they are behind the wheel, or as passengers; and this research is done...