Word-of-mouth and brand equity: the study on mediating role of brand trust at public higher learning institutions / Norhafiza Mazlan

• Main Author: Mazlan, Norhafiza
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/38261/1/38261.pdf; https://ir.uitm.edu.my/id/eprint/38261/

The usage of tablet PC's from the multiple brands is not a new phenomenon to the consumers. However, the marketers always find a new strategy in order to strengthen their own brands in the market place. It is because; every each of strategy that was used by marketers will affect consumers durin...