Case Study : Kilang Kari Kasturi Enterprise / Siti Mudzalifa Anuar

• Main Author: Anuar, Siti Mudzalifa
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Large industry. Factory system. Big business; Management. Industrial Management; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/38230/1/38230.pdf; http://ir.uitm.edu.my/id/eprint/38230/

I had chosen Kari Kasturi Enterprise to be studied for my case study. Spices is a seed, fruit, root, bark, or other plant substance primarily used for flavouring, colouring or preserving food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavouring or as a garnish. The spice trade developed throughout the Indian subcontinent and Middle East by at earliest 2000 with cinnamon and black pepper, and in East Asia with herbs and pepper. Records show Malaysia's early beginnings as a spice route probably date from around 300 BC, when merchants and traders from India and China stopped along the Malaysian coast to trade. By 400 AD, Malacca had established itself as a key port on the spice Route. Merchants bearing silk and porcelain from China textiles from India, sandalwood from Timor, frankincense and other fragrant resins from southern Arabia, converged on Malacca to exchange these for the spices in great demand such as clove, nutmeg and pepper