Business model canvas : Khind Holdings Berhad / Muhammad Aniq Taqiuddin Rahmat

• Main Author: Rahmat, Muhammad Aniq Taqiuddin Rahmat
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/38028/1/38028.pdf; http://ir.uitm.edu.my/id/eprint/38028/

Khind Holdings Berhad was established in year 1961.The founder of Khind Holdings Berhad was Cheng King Fa. Driven by his clear vision, the business flourished and in the late seventies, developed to include the manufacture of electrical accessories and lamps. The next decade witnessed Khind's increasing venture into the export market. It has since grown in leaps and bounds, with business operations throughout Malaysia, Singapore, Hong Kong, Fushan in China and Dubai for the Middle East and African markets. The manufacturing plant in Sekinchan also serving as a warehouse and manufacturing facility and a logistics gateway for the brand. Shares Khind-Mistral (M) Sdn Bhd marketing general manager Albert Tan said that Khind-Mistral Malaysia is a strategic unit of Khind Holdings, a public-listed company. Khind-Mistral also accounts for a third of the group’s revenue and Khind is proud to profess that we have more than 800 employees in the Khind family in the 11 branch offices in Malaysia and a manufacturing plant. While a company and its products may be important, Khind recognises the fact that it is the people who matter most. With that, the company has come up with a spectacular approach in celebrating its 55 years in the market by “delivering happiness”. The company mission to make the employees feel like a family because they believe a good work rate employee come from an employee with a good mood. Then, Khind's manufacturing expanded to include fans and other household appliances and by the turn of the millennium, the Group was distributing audio-visual products and white goods. Today, the Khind Group, which was listed on the KLSE on 12 August 1998, manufactures and distributes world-class electrical home appliances across Malaysia and exports to over 50 countries worldwide. KHIND Holding is expert in produce supply electricity for a household appliance. Products like kitchen appliances, and general fan are most popular product from this brand. Almost all the Malaysian people use their product because this is Malaysian brand. People like their product because their product has a good quality like an international product like Panasonic and Samsung. People also can have this with a more affordable price than another brand.