Urban Savvy / Nor Faradina Johar ... [et al.]

• Main Authors: Johar, Nor Faradina, Haji Abu Hassan, Amirah, Othman, Faradilla, Hamdan, Nurul Nadia, Saiful Bahri, Sazreen Aziana, Abd Rahim, Siti Fatimah
• Format: Entrepreneurship Project
• Language: English
• Published: 2005
• Subjects: Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/37537/1/37537.pdf; http://ir.uitm.edu.my/id/eprint/37537/

The business venture proposed is named “Urban Savvy” in view of the nature of the business, which is on soft skills focusing in Professional Grooming Consultation Services. This business venture is joined by six partners who will each contribute different amount of capital in terms of cash and assets. Nature of the business is a consultancy services that focuses on a person’s professional image which covers communication and presentation skills, table manners and self-grooming. Professional outlook and work image is important for a person, especially to help appear competent and in control. This business is currently in high demand as first impressions and a professional image counts as one of the important factors to succeed nowadays. Our company is located in Subang Jaya in the resident area. The building or house is owned by our company’s Manager and it is used as an office by our company for as long as the Manager deems appropriate (with the agreement of other Partners). The target market of our company are the residents Kuala Lumpur and Selangor. These customers range from professionals to school leavers and undergraduates. Since the services offered are flexible in nature, customers are able to choose the service package that they want which suits their needs.