Fundamentals of Entrepreneurship (ENT300) Sweet Love Trigona Honey Partnership / Syazwani Ash’ree... [et.al]

• Main Authors: Ash’ree, Syazwani, Shahhin, Sharmila, Rahman, Rabiatul Rauyah
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Food industry and trade. Halal food industry. Certification; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/37367/1/37367.pdf; http://ir.uitm.edu.my/id/eprint/37367/

Our business, SweetLove Trigona Honey located at Kampung Serpan Laut, Asajaya. This business form in partnership. We produce and supply 100o/o pure neutral honey from stingless bee itself. As known we have done our research our business is inspired from Trigona Enterprise by Manuchinr Smith. The purpose of this business is to encourage customer to consume trigona honey because it give variety of benefits to customer health. For our business marketing objective is we want to fulfill the market demand to gain satisfaction from commodity and customers. We also have a healthy competition among the competitors. The customers need to know about the product details in term of the ingredient with no adding sugar and also term of clean, safe materials that been use. Our target market is based on mass market that include both group of customers that have different demand on needs and wants. The financial plan for our business plan objective is to gain profit and to expand our business in Sarawak area. Our business will monitor every financial that go inflow and outflow include all the projection for every year of the business. To increase our profit, we will produce and comes out with many ideas and method to improve monthly of sales projection. The future goals of Sweetlove Trigona Honey are to achieve every goals and can fulfill the need and wants of the customer and also give them satisfaction towards our product, pure trigona honey. ln to expand our business we will have additional funding to be used to increase the profits in the future.