KAAIAZ Sdn Bhd (LED Flask) / Siti Norsuhada Abdul Razak
KAAIAZ SDH BHD is a new company established in 2020 and its CEO is a young woman; Siti NorSuhada follows by her three managers for each department. KAAIAZ company is a manufacturing company and also distributing the home appliances. The first product that KAAIAZ company wants to produce is LED Flask...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/37277/1/37277.pdf http://ir.uitm.edu.my/id/eprint/37277/ |
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| Summary: | KAAIAZ SDH BHD is a new company established in 2020 and its CEO is a young woman; Siti NorSuhada follows by her three managers for each department. KAAIAZ company is a manufacturing company and also distributing the home appliances. The first product that KAAIAZ company wants to produce is LED Flask. KAAIAZ company found that flask in the market right now is just a flask without any functions. Therefore, through research, SWOT, and case study of other flasks, they decided to improve the flask into the functional and fancy one. LED Flask has LED display on the cup lid to provide information about water temperature, using double wall vacuum insulation with anti-corrosive, and upgrade the flasks into flasks lithium battery to look different than other brands. It is also eco-friendly and BPA free. KAAIAZ company distributed the online questionnaire to collect feedback and their market survey. From the online questionnaire, KAAIAZ company found their product, LED Flask is received positive response from the respondents and they are ready to market it. |
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