Demand of Goodyear tires in Kuching from the 4p's perspective / Crossley Mogon and Louis Budom Stanley Nyitar
The purpose of this study is to analyze the demand, competition and consumer buying behavior of tires in Kuching for Goodyear Malaysia Berhad. Ultimately, this study also aims to recommend the suitable marketing strategies based on the analysis done. Utilizing the survey approach, this study consist...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/37111/1/37111.pdf http://ir.uitm.edu.my/id/eprint/37111/ |
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