Couch Bookshelf Puncak Bumi Utama Sdn. Bhd. / Anis Nadia Anuar

• Main Author: Anuar, Anis Nadia
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Social aspects. Social marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/37087/1/37087.pdf; http://ir.uitm.edu.my/id/eprint/37087/

The summary from this case study need to focus on two major findings of the product which are non-friendly technology and lack of promotion in social media platforms. These two problem should be focused by the company to improve the product. For the first problem, the product should be implement new...