Logistic service quality as factors on brand trust / Yong Azrina Ali Akbar...[et al.]

• Main Authors: Ali Akbar, Yong Azrina, Wan Mahamad, Wan Shahrul Aziah, Roslan, Izzatul Husna, Shaik Alaudeen, Muharratul Sharifah, Setapa, Mariam
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/36762/1/36762.pdf; http://ir.uitm.edu.my/id/eprint/36762/

Stiff competitions in the courier industry cause some of the industry players losing its customers. Customers keep switching around from one service provider to another for cheaper and better service. This trend greatly affected the industry players in the areas of market share, low sales and weak c...