Customer’s adoption towards Islamic Banking among Non-Muslim a case study in Shah Alam, Selangor / Zul Hasanuddin Zulkefli

The purpose of this study is to analyze the customer‟s adoption towards Islamic Banking among non-Muslim. This researcher has decided to choose 150 respondents which are area around Shah Alam as respondent for this study. The objective of this study are to identified the relationship between awarene...

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Bibliographic Details
Main Author: Zulkefli, Zul Hasanuddin
Format: Monograph
Language:English
Published: Bachelor Of Business Administration (Hons) Marketing 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/36600/1/36600.pdf
http://ir.uitm.edu.my/id/eprint/36600/
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