The factors influencing customer preferences towards internet banking among academic and non-academic staff of Politeknik Kota Bharu / Zuliana Md Zain

• Main Author: Md Zain, Zuliana
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Banking; Computer networks. Electronic information resources . Including the Internet; Electronic funds transfers
• Online Access: http://ir.uitm.edu.my/id/eprint/36044/1/36044.pdf; http://ir.uitm.edu.my/id/eprint/36044/

Internet banking has emerged as one of the most important distribution channel for financial services firm. However, there is still need to more fully understand the antecedents to customer use of banking via the internet. The researcher study The Factors Influencing Customer Preferences towards Int...