Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]

• Main Authors: Jasni, Nurul Diana, Che Zainal, Che Nur Amalina S., Abd Latiff, Zulkifli
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: Telemarketing. Internet marketing; Advertising; Information in specific formats or media
• Online Access: https://ir.uitm.edu.my/id/eprint/35564/1/35564.pdf; https://ir.uitm.edu.my/id/eprint/35564/

The Ministry of Tourism and Culture Malaysia has integrated the use of new communication technologies in the department as well as in promoting Visit Malaysia 2014 (VMY2014). The tourism plays an important role in the growth of the economy and putting Malaysia in the world map. In particular, this s...