Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]

• Main Authors: Luqman, Azyanee, Mohd Fazuri, Rosfazira, Zulqernain, Nurul Syaqirah, Mohamad, Siti Sarah, Mohd Fauzi, Mas Ayu Diana
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Kelantan 2020
• Subjects: Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/35044/1/35044.pdf; http://ir.uitm.edu.my/id/eprint/35044/; http://jcssr.com.my/

Recent report revealed that the demand for organic food in Malaysia was small and most of the organic products in the market were imported. This has made it difficult for the local organic food producers to market their products to the local consumers. Hence, this paper aims to identify the factor...