Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]

• Main Authors: Ramlee, Nur Atiqah Zakiyyah, Wan Omar, Wan Marhaini, Ramli, Nur Haslina, Mohammad, Siti Nur Farzana
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Shah Alam 2020
• Subjects: Small business. Medium-sized business; Branding (Marketing)
• Online Access: http://ir.uitm.edu.my/id/eprint/34888/1/34888.pdf; http://ir.uitm.edu.my/id/eprint/34888/; https://jibe.uitm.edu.my/index.php/en/june-2020

Recently, batik has transformed into a new modern style that brings new attraction and fabulous design to people in Malaysia as well as at international level. This kind of transformation has changed the traditional methods of producing batik into new and modern ways that bear the current lifestyle....