A logistic regression approach to compare the priority banking in CIMB preferred: A case study in Kuala Lumpur, Malaysia / Siti Nur Amirah Ab Aziz
CIMB Preferred is a regional priority banking service offered in Malaysia, Singapore, Thailand, Indonesia and Cambodia. The banking service targets the upper level of customer to liaise with. A comparison between Prime Banking and Preferred Banking is being evaluated. Both type of banking were opera...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Science (Hons.) Statistics
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/34344/1/34344.pdf http://ir.uitm.edu.my/id/eprint/34344/ |
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