The evaluation of the effectiveness of marketing mix (4 p’s) implementation activities towards performances of Perdana Resort, Pantai Cahaya Bulan, Kota Bharu from the guests’ perspectives / Amira Mohd Azhar

• Main Author: Mohd Azhar, Amira
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Planning. Business planning. Strategic planning; Marketing; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/34065/1/34065.pdf; http://ir.uitm.edu.my/id/eprint/34065/

The researcher studies about the evaluation of the effectiveness of marketing mix (4 P’s) implementation activities towards performances of Perdana Resort, PCB Beach from the guests’ perspectives. There are four (4) factors in the study which are products, price, promotion and place in order to see...