Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria

• Main Authors: Mohd. Yusop, Nuramira, Zakaria, Siti Munawarah
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/34030/1/34030.pdf; http://ir.uitm.edu.my/id/eprint/34030/

This research concerns on an overview of restaurant’s attributes that influence customer repeat purchase intention at restaurant. The term food industry is referring to the complex, global collective of diverse businesses that together supply much of the food energy consumed. The objectives of condu...