A study of service recovery of customer complaint at Telekom Malaysia Berhad ™ in Kota Bharu / Fatin Nadhirah Ahmad Shafien

• Main Author: Ahmad Shafien, Fatin Nadhirah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: http://ir.uitm.edu.my/id/eprint/33997/1/33997.pdf; http://ir.uitm.edu.my/id/eprint/33997/

As we know, customers are important for all the business around the world because they are the biggest contributors for the company. Thus, the companies need to provide a good service recovery in order to keep the customer loyalty. The research has been undertaken to determine the factors influencin...