Factors consumers in Halalan Tayyiban among students in UiTM Puncak Alam / Nurul Izzah Mahbob.

• Main Author: Mahbob, Nurul Izzah
• Format: Student Project
• Language: English
• Published: 2020
• Subjects: Islam; The practice of Islam; Religious ceremonies, rites, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/33715/1/33715_5.pdf; http://ir.uitm.edu.my/id/eprint/33715/

Halal food is not the main choice for Malay or Islamic Consumers. This is because they are less aware of the concept of halal and less concerned about their food. Most Muslim buyer still give priority to other aspects such as price, taste, packaging and quality. In addition, Muslim consumers still h...