Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.

• 主要作者: Ishak., Khairol Anuar
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2010
• 主题: Franchises (Retail trade)
• 在线阅读: http://ir.uitm.edu.my/id/eprint/33364/1/33364.pdf; http://ir.uitm.edu.my/id/eprint/33364/

The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...