The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

• Main Author: Abdul Halim, Noor Hazida
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: http://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf; http://ir.uitm.edu.my/id/eprint/32921/

The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others v...