The effectiveness of social media creates awareness among customers on Perbadanan Melaka Holdings Sdn Bhd / Nur Azreen Othman and Nurul Syuhaida Hamran

• Main Authors: Othman, Nur Azreen, Hamran, Nurul Syuhaida
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Awareness; Social aspects. Social marketing; Online social networks
• Online Access: http://ir.uitm.edu.my/id/eprint/32607/1/32607.pdf; http://ir.uitm.edu.my/id/eprint/32607/

This thesis presents a study, in which an initiative is being made in improving knowledge on the effectiveness of social media creates awareness among customers on Perbadanan Melaka Holdings Sdn Bhd. The rapidly technological advancement today reflects on how an organization running its business. Si...