The roles of mass media, word of mouth and subjective norm: a study of family takaful purchase intention in Gombak, Selangor / Faiznur Ishak
The term Takaful is derived from the Arabic root word kafala which means responsibility, guarantee, amenability or suretyship. Hence, takaful means that joint guarantee or guaranteeing one another. Takaful is most referred as Islamic insurance as a result of the system that is based on the concept o...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/32440/1/PPb_FAIZNUR%20ISHAK%20BM%20J%2018_5.pdf http://ir.uitm.edu.my/id/eprint/32440/ |
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