Brainstorming in industrial design education: is there mediation effect? / Amer Shakir Zainol ... [ et al.]

• Main Authors: Zainol, Amer Shakir, Azahari, Mustaffa Halabi, Mastor, Khairul Anwar, Mohd Sanusi, Zuraidah, Mohd Yusof, Wan Zaiyana
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2011
• Subjects: Study and teaching; Research
• Online Access: http://ir.uitm.edu.my/id/eprint/32056/1/32056.pdf; http://ir.uitm.edu.my/id/eprint/32056/; https://jurnalintelek.uitm.edu.my/index.php/main

Since Osborn (1957) introduced the technique that was very valuable to create new ideas, the technique has been applied tremendously in various area and disciplines. Without exception, in industrial design practices, group brainstorming is also a tool that is much preferred by designers to elicit cr...