The study of how relationship attribute affect bank customer's saving behaviour: case study in Ipoh, Perak / Aufal Fazan Aziz

• Main Author: Aziz, Aufal Fazan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Personal finance. Financial literacy
• Online Access: http://ir.uitm.edu.my/id/eprint/31459/1/PPb_AUFAL%20FAZAN%20AZIZ%20BM%20J%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/31459/

Saving is an important part of consumer financial decision making. Compared with other products, saving products are often regarded as more complex and difficult to evaluate due to their sophistication, uncertainty and long-term horizon. Therefore, many consumers decide on saving after consultation...