Determinant of acceptance level towards islamic banking: a case of Johor Baharu / Syed Muhamad Haniff Syed Mahthar

• Main Author: Syed Mahthar, Syed Muhamad Haniff
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Banking; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/31413/1/PPb_SYED%20MUHAMAD%20HANIFF%20SYED%20MAHTAR%20BM%20J%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/31413/

This paper is aims to investigate the determinants of the acceptance level towards Islamic bank in Johor. This study was focus on Islamic banks in Johor that registered under Bank Negara Malaysia. The factors that may influence the bank performance observe closely. The dependant variable in this study is acceptance level. Three selected independent variable in this study is customer perception, confidence level and social and religion perspective. This study used quantitative primary data, which is questionnaire as the technique to look factor that affect the study. As a result, there are two factors that affect the acceptance level which are confidence level and social and religion perspective. Both of factors are significant at 0.00 p-values and there are positive relationships to acceptance level. Another factor (customer perception) is 0.399 p-values. It is shows that customer perception is insignificant to acceptance level. Conclusion, all the three factors have been tested, only two factors are significant to acceptance level which are confidence level and social and religion perspective.