The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad

• 第一著者: Seff Ahmad, Siti Syukriah
• フォーマット: Student Project
• 言語: English
• 出版事項: 2010
• 主題: Agricultural industries; International trade; Export marketing. International marketing
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/31391/1/31391.pdf; http://ir.uitm.edu.my/id/eprint/31391/

The purpose of this study is to identify the readiness of agricultural industry to venture into international market based on the factors of management, marketing, financial resource, human resources and production. This study focuses on Pela Agrotech Management and Services which is one of the Tere...