Revisiting consumer brand preference sustaining strategy through co-creation corporate social responsibility in the hospitality industry / Siti Hajar Md. Jani... [et al.]

• Main Authors: Md. Jani, Siti Hajar, Ibrahim, Irwan, Amer, Afizan, Zulkifli, Nordayana, Ahmad, Mumtaz
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2019
• Subjects: Business cycles. Economic fluctuations. Economic indicators
• Online Access: http://ir.uitm.edu.my/id/eprint/31375/1/31375.pdf; http://ir.uitm.edu.my/id/eprint/31375/; https://nsembilan.uitm.edu.my/joacns/

When a hotel firm loses their existing customers, the organization needs to draw new customers. This is to maintain their market share in the industries. However, in order to attract and capture new customers, it may need higher cost on advertising and promotional activities. Brand preference is gen...