Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror

• Main Authors: Abdul Khalid, Mohd Ikhmal Hanif, Mahror, Nuraini
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pahang 2020
• Subjects: Social perception. Social cognition; Social influence. Social pressure; Public opinion
• Online Access: http://ir.uitm.edu.my/id/eprint/31101/1/31101.pdf; http://ir.uitm.edu.my/id/eprint/31101/

Raw or unpasteurized milk is rich with beneficial nutrients including calcium, potassium, phosphorus and vitamins. Recently, there was a tremendous demand for raw milk in the local market. However, consumption of raw milk is risky as its commonly associated with food born disease outbreaks. There...