Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]

• Main Authors: Said, Jamaliah, Alam, Md. Mahmudul, Abdullah, Nik Herda, Zulkarnain, Nur Nadiah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2016
• Subjects: HF Commerce; Marketing; Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/30991/1/AJ_JAMALIAH%20SAID%20MAR%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/30991/; http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/573

This study assesses the status of the current level of market orientation among the Government-Linked Companies (GLCs) in Malaysia. This study collected primary data based on a set of questionnaire survey among 134 executives and managers of GLCs in Malaysia. The data were collected based on the opi...