Warranty and its effect towards customer satisfaction in Malaysia’s electronic industry / Mohd Rizaimy Shaharudin... [et al.]

• Main Authors: Shaharudin, Mohd Rizaimy, Wan Omar, Maznah, Abu Hassan, Anita, Azyyati, Anuar
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2011
• Subjects: Management. Industrial Management; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/30889/2/30889.pdf; https://ir.uitm.edu.my/id/eprint/30889/; https://voa.uitm.edu.my/

This study aims to determine the factors affecting customer satisfaction inafter-sales service. It helps to extend the understanding on warranty and its influence towards customers’ satisfaction, an important element in retaining a profitable business relationship with the customer. To date, there h...