Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election / Shafizan Mohamed, Kamaruzzaman Abdul Manan and Wan Norshira Wan Mohd Ghazhali.

• Main Authors: Mohamed, Shafizan, Abdul Manan, Kamaruzzaman, Wan Mohd Ghazhali., Wan Norshira
• Format: Article
• Language: English
• Published: Faculty of Communication and Media Studies, Universiti Teknologi MARA 2019
• Subjects: Internet in public administration. Automatic data processing. Electronic data processing
• Online Access: http://ir.uitm.edu.my/id/eprint/30210/1/30210.pdf; http://ir.uitm.edu.my/id/eprint/30210/

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during t...