The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said

• Main Authors: Ridzuan, Abdul Rauf, Bolong, Jusang, Abu Said, Al-Mansor
• Format: Article
• Language: English
• Published: Division of Research and Industrial Linkages 2017
• Subjects: Social integration; Social networks; Races. Including race as a social group and race relations in general
• Online Access: http://ir.uitm.edu.my/id/eprint/29909/1/29909.pdf; http://ir.uitm.edu.my/id/eprint/29909/; http://publication.melaka.uitm.edu.my/index.php/ajobss/article/view/7

Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among mul...