Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

• Main Author: Ghazali, Norfazlina
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2017
• Subjects: Management. Industrial Management; Public relations. Industrial publicity; Corporate sponsorship
• Online Access: https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf; https://ir.uitm.edu.my/id/eprint/29426/; https://myjms.mohe.gov.my/index.php/ABRIJ/

The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...