Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.

• Main Authors: Zahari, Zarila, Mohd Roslin, Rosmimah, Teo, Carol, Boon Chui
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2016
• Subjects: TS Manufactures; Production management. Operations management; Control of production systems; Quality control. Standards
• Online Access: http://ir.uitm.edu.my/id/eprint/29418/1/AJ_ZARILA%20ZAHARI%20ABRIJ%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/29418/; https://abrij.uitm.edu.my

The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...