Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]

• Main Authors: Mohamad Kamal, Rusydi, Abdullah, Muhammad Hakimi Tew, Ridzuan, Abdul Rauf, Jafri, Fakrulnizam, Jaapar, Iqbal
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2018
• Subjects: Communication in management. Communication in organizations. Communication of information; Advertising campaigns
• Online Access: http://ir.uitm.edu.my/id/eprint/29232/1/29232.pdf; http://ir.uitm.edu.my/id/eprint/29232/; http://www.ejoms.com

This study on communicative effects of health visual messages on cigarettes packaging towards smokers is aimed at identifying the functions of visual communication of health message towards smokers on the danger of smoking. The new and aggressive strategy of displaying chronic diseases images on cig...