Paddy supply chain: a case of paddy industry in Kelantan / Azmahani Yaacob @ Othman, Zulkorain Yusop and Syazwani A Malek @ Abdul

• Main Authors: Yaacob @ Othman, Azmahani, Yusop, Zulkorain, A Malek @ Abdul, Syazwani
• Format: Article
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia.. 2019
• Subjects: Agricultural economics; New business enterprises; Business analysts
• Online Access: http://ir.uitm.edu.my/id/eprint/29210/1/29210.pdf; http://ir.uitm.edu.my/id/eprint/29210/; https://abrij.uitm.edu.my

The production of paddy and the supply of rice to the consumers should not be viewed as separate segments but as a series of linked segments within a supply chain model. It involved of both upstream and downstream linkages. Each linkage has different processes and activities that produce different v...