How important is the frontline uniform toward employee’s self-efficacy? A case study of five-star hotel / Nurliyana Baharuddin and Mohd Raziff Jamaluddin

• Main Authors: Baharuddin, Nurliyana, Jamaluddin, Mohd Raziff
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
• Subjects: Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology; Motivation; Personality
• Online Access: http://ir.uitm.edu.my/id/eprint/29176/1/AJ_NURLIYANA%20BAHARUDDIN%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29176/; https://www.jthca.org/

In reality, uniform always represents pride, responsibility and also respect. It creates an image for the organization because the stakeholders will always associate uniform with the kind of services that they will receive. Even there are many significant findings on the importance of uniform toward...