Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]

• Main Authors: Mohamad Saber, Joesri, Raja Mustapha, Raja Iskandar Putera, Ibrahim, Mohd Zool Fadli, Salim, Azlan, Abdul Razak, Mohamad Akmal
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
• Subjects: Food industry and trade. Halal food industry. Certification; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/28790/1/AJ_JOESRI%20MOHAMAD%20SABER%20EAJ%20P%2020.pdf; http://ir.uitm.edu.my/id/eprint/28790/; http://ejssh.uitm.edu.my

The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food tr...