The challenges of franchising in Malaysia: food and beverages industry / Nor Farahidah Jaafar and Siti Nurfatiha Maulad Jamari

• Main Authors: Jaafar, Nor Farahidah, Maulad Jamari, Siti Nurfatiha
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Franchises (Retail trade)
• Online Access: http://ir.uitm.edu.my/id/eprint/28621/1/PPb_NOR%20FARAHIDAH%20JAAFAR%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/28621/

Franchising sector in Malaysia has growing significantly for the last ten years. From the perspective of agency theory, franchising is a unique way of doing business where a principal (franchisor) receives a specified amount of fee or royalty from an agent(franchisee) who uses the franchisor’s busin...