Color in packaging / Shahrul Azmeer Azman

• Main Author: Azman, Shahrul Azmeer
• Format: Article
• Language: English
• Published: Faculty of Art and Design 2020
• Subjects: Packaging; Graphic art materials
• Online Access: http://ir.uitm.edu.my/id/eprint/28614/1/AJ_SHAHRUL%20AZMEER%20AZMAN%20AD%20M%2020.pdf; http://ir.uitm.edu.my/id/eprint/28614/

Consumers in the purchase of goods, first impressions are colour, and then shape, in the initial contact with the goods within 20 seconds, 80% colour sense, 20% sense form, related studies have shown that colour has pioneered momentum (Singh & Srivastava,2011). In the design of goods packaging,...