A study on level of public awareness of takaful insurance in Malaysia / Nor Hazirah Ab Kadir and Nur Hazwani Abdul Rahman

• Main Authors: Ab Kadir, Nor Hazirah, Abdul Rahman, Nur Hazwani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Awareness; Insurance; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/28440/1/PPb_NOR%20HAZIRAH%20AB%20KADIR%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/28440/

The scope of study in this research is focuses on level of public awareness of takaful insurance. The study coverage was focused only in Bangsar as it is located in an urban area. In 2005, Bangsar's population stood at some 40,000people based on the malaysiafactbook.com/Bangsar. 120 respondents...