The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd

• Main Author: Mohd, Nor Hazlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Organizational effectiveness. Performance measurement; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/28432/1/PPb_NOR%20HAZLINA%20MOHD%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/28432/

This research was conducted in order to identify the effectiveness the promotional strategies that have been practice by the Suruhanjaya Syarikat Malaysia (SSM) in order to attract more public to come and register the business or company. Other than that, this research also tries to find what exactl...