Gold Passport: The attractiveness of Hyatt frequent guest program / Nabila Farhana Razalle

• Main Author: Razalle, Nabila Farhana
• Format: Student Project
• Language: English
• Published: Faculty of Business Management, Universiti Teknologi MARA 2011
• Subjects: Planning. Business planning. Strategic planning; Social responsibility of business. Social entrepreneurship; Service industries
• Online Access: http://ir.uitm.edu.my/id/eprint/26975/1/PP_NABILA%20FARHANA%20BTE%20RAZALLE%20BM%20S%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/26975/

Hyatt Regency Kinabalu is one of the pioneer five-star hotels to be built in Kota Kinabalu, Sabah. However, as Kota Kinabalu becoming one of the emerging tourism spot, many hotelier and entrepreneurs saw this as a big opportunity. They start to build their own hotel to cater the rapidly increasing n...