Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal

• Main Authors: Hashim, Nazatul Atikah, Zainal, Nor Diana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Advertising; Theory. Relation to other subjects
• Online Access: http://ir.uitm.edu.my/id/eprint/26816/1/PPb_NAZATUL%20ATIKAH%20HASHIM%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26816/

The main purpose of this study is to study the factors determining the effectiveness of celebrity endorsed advertisements: The case of Jakel Kuala Lumpur. In theory parts are described four factors which are perceived expertise, trustworthiness, attractiveness and credibility. A descriptive research...