The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa

• Main Authors: Mat Kassim, Rossyamila, Musa, Norshahidah
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism, Universiti Teknologi MARA 2017
• Subjects: Consumer satisfaction; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/26555/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/26555/

The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots a...